Alvaro Iglesias is a passionate about cinema and documentaries.In 2012, after several years as a documentary director, creator and Palma de Mallorca film festival’s director, he turned his career towards directing cinema advertising. In this style, he found a way to put into practice everything he had learned in the past. He focused his gaze on the objetive of connecting, attracting and bringing a new credibility and personality to brands. It’s through communication, characters and photography where Álvaro feels he can better show and help the brands to convey their messages.